OUR KIND OF
We know that there are lots of moving pieces to something like this. It really takes a village. But with all these titles, it's hard to know what any one person is doing! So find below a brief description of our various positions. BoundarylessMN would not be possible without the help and participation of many, people, in many, many roles. The Twin Cities advertising community answered our call. Thank you.
The advertising geniuses of tomorrow. They are new or soon to be graduates, hoping to show off their skills and earn a place at the table. They are split into teams, and assigned one of six roles.
Guide participants as they explore their specific roles within an agency. They are generally cool, probably accomplished, definitely badass professionals in their field. And they’re willing to teach people the ins-and-outs of everything they do...in under an hour.
The professional go-to for teams as they craft their pitch. They’ve got the know-how to see good work and can encourage teams to develop a strong campaign. They’re a source of motivation and focus and can coach their teams to succeed while keeping things fun and lively.
Well, judges. At the end of the program, their job is to listen to each pitch and evaluate what they heard across all of our teams. Judges are excellent at high-level strategy and big-picture thinking and can identify which teams have outlined the best path to success.
The Client Sponsor provides a business problem that the teams work to develop a pitch for throughout the program. They provide the task, and our Breakers set out to tackle it. They are the reason boundaryless can be more than a school project.
These are Minnesota Proud businesses and organizations that want to participate in developing and supporting students and recent grads in the local advertising field. They offer value on a case-by-case basis by providing in-kind resources (ie Zoom subscription, prizes, etc) or time (participating in a panel, leading a talk, etc.) to the program.
We'd like to extend a special thanks to Johnny Thai, with Indoor Recess, Mark Skeba, consulant for General Mills, and Kirsten Cahoon at St. Olaf College for all their guidance and advice.
Aaron Lauby and Cristiana Hawthorne created BoundarylessMN in 2020, in response to the COVID19 pandemic. In all of about two weeks. We are two recent graduates from St. Olaf College. See a need, a fill a need.